Innovation 期末

未分类

• Explain the key concepts and elements related to innovation and innovation management
• Explain the basic concepts and components of entrepreneurship
• Describe activities involved in the managing and commercialization of innovations
• Using concepts and frameworks learnt to identify information technology related opportunities as well as to analyze how firms can create, commercialize and capture value from IT-based products and services

Innovation is driven by entrepreneurship – a potent mixture of vision, passion, energy, enthusiasm, insight, judgment and plain hard work which enables good ideas to become a reality

• Innovation is about opening up new markets
• Innovation can offer new ways of serving established and mature ones

Payer 付款人 Payee 收款人 Paying bank 付款银行 Collecting bank 收款银行

Four dimensions of change

•Product innovation: changes in the things (products/services) which an organization offers
•Process innovation: changes in the ways in which they are created and delivered
•Position innovation: changes in the context in which the products/services are introduced
•Paradigm innovation: changes in the underlying mental models which frame what the organization does

Entrepreneurship is a human characteristics which mixes structure with passion, planning with vision, tools with the wisdom to use them, strategy with the energy to execute it and judgment with the propensity to take risks

• Technological Environment
• Economic Environment
• Competitive Environment
• Labor Environment
• Resource Environment
• Customer Environment
• Legal and Regulatory
• Global Environment

Identify an Opportunity

• Observing Trends
  
  • Trend 1: Economic Forces
  • Trend 2: Social Forces
  • Trend 3: Technological Advances
  • Trend 4: Political Action and Regulatory
• Solving a Problem
• Finding Gaps in the Marketplace

Forms of Feasibility Analysis

1. Product/Service Feasibility
2. Organizational Feasibility
3. Industry/Target Market Feasibility
4. Financial Feasibility

The Five Competitive Forces Model

• Threat of Substitute
• Threat of New Entrants
• Rivalry Among Existing Firms
• Bargaining Power of Suppliers
• Bargaining Power of Buyers

Four Components of a Business Model

1. Core Strategy
   – Mission statement
   – Product/market scope
   – Basis for differentiation
2. Strategic Resources
3. Partnership Network
4. Customer Interface
   • Target customer
   • Fulfillment and support
   • Pricing model

The Four Ps of Marketing for New Ventures

• Product
• Price 成本定价或价值定价（消费者愿意给的价格）
• Promotion
• place (distribution)