Benefits Of Choosing Commercial Photographer For Food Business

The visual appeal of the food is undeniable. In a menu, pictures of the food are the most important. But why hire a Commercial photographer when you can rely on your smartphone for menu photography? Because only a commercial photographer can provide the quality you require to sell more. Food photography is not as simple as it appears. Commercial food photography brings forth a lot, from expertise to talent and artistic vision. To walk you through why food photography is important and how you can take advantage of it on your website and menu.

What is food photography?

In short, it is a type of life photography that creates fascinating pictures of food. This type of commercial food photography is used in menus, advertisements, cookbooks, packaging, websites, etc. All restaurants will benefit from acknowledging the importance of good food photography and using it as part of their restaurant psychology efforts.

Benefits of choosing food commercial photographer

The commercial food photographer knows the nuances of working with products that most people are not aware of. These little secrets help her create delicious illustrations that convey the beauty of food. The commercial food photographer easily chooses the most optimal angles, lighting, and skillfully balances the elements in the frame.

You can choose commercial photographers Raleigh NC which can potentially help you in many ways.

It is also important to know how to capture fleeting moments. Some dishes need to be photographed quickly, as they are only "alive" in a few seconds/minutes; For example, a cappuccino very quickly loses its original appearance: bubbles appear on the skin.

A food photographer pays great attention to details, knows where to put or add something, and flip it. These are minor changes, but they significantly affect the beauty of the photo. Also, a person who has never done food photography will have a hard time composing the elements and creating the right atmosphere.

Food Photography Statistics: Visual Culture and The Truth Behind Food

People typically retain only 10% of the information they read or hear. If you combine that information with a relevant image, the percentage jumps to 65%.

Furthermore, visual marketing is on an upward trajectory. At the beginning of 2018, an estimated 84% of communications were visual. If you add images to your content, you get 94% more views without being seen.

It's understandable why 82% of people buy a dish simply because of how it looks in the picture, whether or not they want it in the first place. And if you still don't understand why food photography is important, know that restaurants moving from text-based menus to photo-based menus in online orders have increased their conversion rates by 25%.